Alpine Chicken?

I was in Quizno’s the other day, and noticed that one of the options for their new Sammies sandwiches is “Alpine Chicken.” What kind of exotic poultry is this? I can just picture them gathering on icy mountaintops, pecking at the barren rock, occasionally fluttering to the valleys below. (Actually, come to think of it, this might be a fanciful way of describing frozen, pounded-flat pieces of chicken meat.) I haven’t seen a Quizno’s commercial for a while, but maybe these will be new character pitchmen, somewhat less disturbing than the spongmonkeys or the man-raised-by-wolf.